root/releases/elgg0.8rc2/content/mainindex/content_main_run_your_own.php

<?php
$sitename = sitename;
$run_result .= <<< END
    <h1>Run your own $sitename</h1>

    <p>[<i>Details will be available shortly on how you can run your own $sitename.</i>]</p>
END;
?>